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Strategy and creativity – can you have one without the other?

It is a function of our society and education system that most people believe that agencies and people are either strategic or creative. Was Leonardo a thinker or a creator? Thomas Heatherwick? BBH? Examination of the people and institutions we admire give us ample evidence that it is a false and unhelpful dichotomy. This point of view will be explained and expanded.

Ian Wood, Global Strategy Director, Landor

Read the full guide on the Design Business Association website.

Steve Perry

Written by Steve Perry
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