Written by Steve Perry
Published on

Hiring a designer

What you think you are paying for when hiring a designer:

  • Knocking something up in Photoshop

What you are really paying for:

  • Research into your competitors and advise where applicable
  • The writing of a creative brief outlining the scope of the project, your business problem and how it will be solved
  • Project management throughout the process and any technical support along the way
  • Years of professional experience in colour theory, emotional connection, typography and layout techniques
  • Professional page layout using the correct software (not Photoshop!)
  • Access to image libraries and other creative resources such as type libraries and photographers with the correct usage license agreements (not stolen via Google Images)
  • The skill and talent to design a layout which communicates your intended message, with correct hierarchy, to the right target audience, in the right tone-of-voice
  • Professional print- or web-ready files which comply to industry quality standards that ensure no extra production costs are experienced due to incorrect file creation
  • Your business problem being solved in a professional manner which, in the end, creates more revenue for your business than what it cost to hire me in the first place
Steve Perry Creative Ltd

Studio and registered office: 4 Back Lane, Brown Edge, Staffordshire ST6 8QS.

Copyright © 2012 – 2023 Steve Perry Creative Ltd., unless otherwise noted.

Registered in England & Wales, number 08354632.


Typeset in Söhne Kräftig and Söhne Buch, by Klim Type Co.

Set as 32/64, 24/32, 20/32, and 12/16 on an 8px/96px grid.

Colour palette selected for AAA contrast.