Written by Steve Perry
Published on

From an interview in 1993 with Steve Jobs about working with the legendary graphic designer Paul Rand on the logo for NeXT.

I asked him if he would come up with a few options. And he said, “No. I will solve your problem for you. And you will pay me. And you don’t have to use the solution. If you want options, go talk to other people. But I’ll solve your problem for you the best way I know how. And you use it or not. That’s up to you. You’re the client. But you pay me.”

From an interview in 1993 with Steve Jobs about working with the legendary graphic designer Paul Rand on the logo for NeXT.

Steve Perry Creative Ltd

Studio and registered office: 4 Back Lane, Brown Edge, Staffordshire ST6 8QS.

Copyright © 2012 – 2023 Steve Perry Creative Ltd., unless otherwise noted.

Registered in England & Wales, number 08354632.

Colophon

Typeset in Söhne Kräftig and Söhne Buch, by Klim Type Co.

Set as 32/64, 24/32, 20/32, and 12/16 on an 8px/96px grid.

Colour palette selected for AAA contrast.