Written by Steve Perry
Published on
From an interview in 1993 with Steve Jobs about working with the legendary graphic designer Paul Rand on the logo for NeXT.
I asked him if he would come up with a few options. And he said, “No. I will solve your problem for you. And you will pay me. And you don’t have to use the solution. If you want options, go talk to other people. But I’ll solve your problem for you the best way I know how. And you use it or not. That’s up to you. You’re the client. But you pay me.”
From an interview in 1993 with Steve Jobs about working with the legendary graphic designer Paul Rand on the logo for NeXT.