Branding your startup
Once you have sorted out the more existential facets of the brand identity, you can start sorting out a visual identity: logo, website, fonts, colors, business cards, and letterhead. The great thing about design is that if applied correctly it can make your business instantly emit the values you want to communicate – trust, gravitas, innovation, quirkiness, luxury, whatever your brand identity dictates. However, do not attempt to design your own brand. It almost never works. Hire a professional who actually knows what he’s doing. It will pay off.
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Written by Steve Perry