Written January 12, 2012 • Steve Perry
Design briefs are an essential part of the design process. In fact, they mark the beginning of the design process, helping designers understand the business problem they are required to solve and businesses clarify what they need from a design project. Altogether they are vital to achieving an effective design solution says Peter L Phillips who’s spent 30 years as a corporate design director, learning the business benefits of writing a design brief.
A lot of clients say to me ‘We don’t have time to do a brief. How long does the brief take?’ And my answer is simply, it saves double the time that you spend on doing it. —Peter L Phillips
Here are Peter’s top 10 tips for writing an effective, time saving, design brief
Source: Design Council