Ben Saunders

In November 2017, Ben Saunders set out unsupported and unassisted to make the first ever solo crossing of Antarctica. Ben approached John Summerton and I to design and build a completely bespoke website to showcase the expedition and provide a way for people to track Ben on his journey.

An important aspect of the website is that Ben could add content whilst away on the expedition. The site had to be flexible to be able to accommodate various image sizes and we worked hard to keep the load times down as much as possible to allow Ben to access the site over low bandwidth connections. To keep the admin of the site really simple we used WordPress as the platform and created a bespoke admin user interface to allow for flexible layouts with the minimal of fuss. Ben was able to post regular blog articles during his time in Antarctica which opened up many conversations via the comments section on the blog.

Ant Goddard, of ZeroSixZero, was responsible for creating a dynamic mapping system so that visitors could see exactly where Ben was at any time. On top of this we tapped in to Ant’s custom API to provide dynamic stats such as how many miles there were left in the expedition.

We produced responsive layouts to cover expedition news, blog posts, tracking, sponsor information as well as background information on Ben himself.

The design was handled by Sidetracked Magazine founder and designer John Summerton, a specialist in designing beautiful user interfaces, especially for the outdoor adventure market.

I handled the WordPress custom theme development to make sure that the finished website matched John’s designs perfectly and that the site was optimised across all modern devices and web browsers.

Check out bensaunders.com right here.

If you have any questions about this project or if you would like to discuss your own project then get in touch today or call 01782 954282 during office hours.