It is a function of our society and education system that most people believe that agencies and people are either strategic or creative. Was Leonardo a thinker or a creator? Thomas Heatherwick? BBH? Examination of the people and institutions we admire give us ample evidence that it is a false and unhelpful dichotomy. This point of view will be explained and expanded.
Ian Wood, Global Strategy Director, Landor
Read the full guide on the Design Business Association website.